Monday, November 4, 2013

Organization

 JYP Entertainment aims to get new artist stars who have full of passion and skills. As a leader, Park Jin Young must get the right people with the right skill to make them become perfect superstars. He needed to ensure that those people have the opportunities to develop decision making skill. He also needs strong control and flexibility to manage the entertainment business due to the variations in customers' needs.














Park Jin Young will responds all business and organization in JYP entertainment. He is the one who makes the decision and direction right on every artist in a company.

The management style

The management style that Park Jin Young uses to manage is an autocratic style. Autocratic style is a more efficient method of catering to the customer base and controls the employees. JYP created official social network for each of an artist to communicate and inform news to their fans (customers) frequently. Any artists in this company are bound to long term contract for the benefits of the company. 

             To keep up with various competitors in the industry, autocratic style could offer more a strong corporate image. In JYP there are many rules for the employees mainly artists, they should obey on it. For example, artists are not allowed to have any relationship during their company contract in order to maintain their image. They must live together in a same dome which will easy for a company to gather them in training time or working time.

Park Jin Young uses a flat organizational structure which helps the [1] business to offer a broad span of control, lower costs, and swift decision making that is crucial for the business (studymode.com). A flat organizational structure could complement the autocratic style well, as well as offer further empowerment to the employees.



This allows a company to meet with customer's demands and admit their needs well.

           




         
 
                From this flat organization structure Choreographers, Song Producers, Production Coordinators etc. Helps Park Jin Young to produce the products which are the song, music video and choreography. Park Jin Young will be the one who appoints about what the theme is the song and when should the artists release new albums. Those appointments will consign to people in the second levels of the chart which they will start to compose the song, create the choreography, manage the scene etc. Thirdly artists will learn all choreographies and film the music video. Then the customers can buy those products from a company to entertain themselves. 

               In my opinion this organizational structure is very good and fair because everyone has their own responsibilities, everyone concentrates on their own job which produce a high quality performance to a company.  




Reference

[1] "Structuring Our New Entertainment Business Organization." - Term Paper. N.p., n.d. Web. 04 Nov. 2013. http://www.studymode.com/essays/Structuring-Our-New-Entertainment-Business-Organization-727183.html

Bibliography

  • "Structuring Our New Entertainment Business Organization." - Term Paper. N.p., n.d. Web. 04 Nov. 2013. http://www.studymode.com/essays/Structuring-Our-New-Entertainment-Business-Organization-727183.html
  • "JYP Entertainment." JYP Entertainment. N.p., n.d. Web. 04 Nov. 2013. <http://english.jype.com/>.
  • "Using a Range of Management Styles to Lead a BusinessAn Enterprise Rent-A-Car Case Study." Autocratic Style. N.p., n.d. Web. 04 Nov. 2013. <http://businesscasestudies.co.uk/enterprise-rent-a-car/using-a-range-of-management-styles-to-lead-a-business/autocratic-style.html>.

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